Digital marketing includes several types, each with unique strategies and benefits. Here are the main types:

1. Search Engine Optimization (SEO)

• Optimizing websites to rank higher in search engine results.

• Involves on-page SEO (keywords, content, meta tags), off-page SEO (backlinks), and technical SEO (site speed, mobile-friendliness).

2. Content Marketing

• Creating valuable, relevant content to attract and engage an audience.

• Includes blog posts, eBooks, infographics, videos, and case studies.

3. Social Media Marketing (SMM)

• Promoting products or services on social platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.

• Involves organic and paid strategies.

4. Pay-Per-Click Advertising (PPC)

• Running paid ads on search engines (Google Ads) or social media (Facebook Ads, Instagram Ads).

• Advertisers pay when users click on their ads.

5. Email Marketing

• Sending personalized emails to nurture leads and retain customers.

• Includes newsletters, promotional campaigns, and automated sequences.

6. Affiliate Marketing

• Partnering with affiliates who promote your products and earn a commission per sale.

• Often used by influencers, bloggers, and niche websites.

7. Influencer Marketing

• Collaborating with influencers to promote products to their audience.

• Can be through sponsored posts, reviews, or brand partnerships.

8. Video Marketing

• Using videos on platforms like YouTube, Instagram Reels, TikTok, and Facebook to engage audiences.

• Includes product demos, tutorials, testimonials, and live streaming.

9. Mobile Marketing

• Targeting users on mobile devices via SMS, in-app ads, and push notifications.

10. Viral Marketing

• Creating highly shareable content that spreads quickly across platforms.

• Often involves humor, challenges, or emotionally compelling messages.

11. Conversion Rate Optimization (CRO)

• Enhancing website elements to increase the percentage of visitors who take a desired action (buying, signing up, etc.).

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